Where a person consumes more than one media; ie, they may read the Times and the Telegraph.
See also:
Media mix
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Duplication
Related terms
Premium pricing, Free market economy, Drug-drug interaction, British Medical Association (BMA), International Public Relations Association (IPRA), Special interest groups, Demographics, Unique visitor, Treatment trials, External analysis, Marketing cost analysis, Brand reinforcement, Coverage, Trade advertising, Pharmacy Benefit Manager (PBM),