Where a person consumes more than one media; ie, they may read the Times and the Telegraph.
See also:
Media mix
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Duplication
Related terms
Promotional mix, Randomisation, International Public Relations Association (IPRA), Corporate strategy, Grey market, Methodology, Customer service programme, Fees, Marketing, Internal marketing, Medicines and Healthcare products Regulatory Agency (MHRA), Day-after recall, European Federation of Pharmaceutical Industries (EFPIA), Therapy area, Random samplings,