Where a person consumes more than one media; ie, they may read the Times and the Telegraph.
See also:
Media mix
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Duplication
Related terms
Product differentiation, Recession, Optimising, Eligibility criteria, Modular training, Experimental drug, Affinity marketing, Maturation, Quality-adjusted life year (QALY), Positioning, Click tracking, Nonverbal communications, Ambulatory Care and Diagnostics Centre (ACAD), Ansoff Matrix, Logistics,