The data that company’s use to support decisions made in the marketing process.
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Marketing information
Related terms
Sample (market research), List broker, Moving annual total (MAT), Channel strategy, Discounted cash flow (DCF), Promotional plan, Recruiting, Modelling, SMART objectives, Key performance indicator (KPI), Post-testing, Quality-adjusted life year (QALY), ACE PR Value, License (product), Market skimming pricing,