Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
The organisation of a set of scheduled actions and objectives to realise an ultimate marketing goal and to create a marketing plan. Marketing planning outlines key objectives and a corporate mission.
See also:
Marketing plan
Marketing Strategy
Marketing Objectives
Related terms
Multimedia, Brand management, Newspaper Licensing Agency (NLA), Market leader, Industrial marketing, Publication planning, Optimising, Cost leadership, Attitudinal scaling, Central nervous system (CNS), Focused Advertising Sampling Technique (FAST) Marketing, Distribution, Decline Stage, Digital creative, Mores,
