The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Differentiation, Mathematical analysis of perception and preference (MAPP), Packaging, Environmental scanning, Data collection, Competitors, Top-of-mind awareness (TOMA), European Union (EU), Positioning, Institute of Practitioners in Advertising (IPA), United States adopted name (USAN), List building, Unprompted recall, Sample (market research), e-Learning,