The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Ansoff Matrix, Delegate, Moderator, Concordance, Opportunity cost, Hierarchy of Needs, Target publications, List building, International Public Relations Association (IPRA), Treatment Investigational New Drug (IND), NHS Evidence, Leader pricing, Quantitative objectives, Grey market, Internal Customers,