The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Safety assessment of marketed medicines studies (SAMM), Post detail survey, Open-label trial, Meta analysis, International Public Relations Association (IPRA), Duplication, Decision tree, Clinical trial enrolment, J, New product development (NPD), Fax Preference Service (FPS), Defined daily dose (DDD), Font, Key opinion leader (KOL), Non-comparative,