The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Decision tree, Collateral PR, Customer relationship management (CRM), Procurement officer/manager, Risk-benefit analysis, Primary care, Market value added (MVA), Circulation, Advertising, Purchasing power parities (PPP), Post detail survey, Feature article, V, Experimental drug, Socially responsible marketing,