A qualitative form of research where the psychological decisions behind customer decisions, responses and purchases are investigated.
See also:
Customer
Customer focus
Market research
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Motivation research
Related terms
Quality of life (QOL), Guarantees and warranties, Top-of-mind awareness (TOMA), Key success factor (KSF), Random samplings, Creatives, Informed consent document, Blind (clinical trial terms), Response rate, Internal analysis, Virtual community, Endemic, Phase IV trials, Standard of care, Outlier,