A qualitative form of research where the psychological decisions behind customer decisions, responses and purchases are investigated.
See also:
Customer
Customer focus
Market research
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Motivation research
Related terms
European Accreditation Council for CME (EACCME), Lifestyle, Background, Health Maintenance Organisation (HMO), Adoption curve, Repositioning, Marketing channels, International Committee of Medical Journal Editors (ICMJE), Placebo-controlled trial, Technical efficiency (pharmacoeconomics), Internal analysis, Marketing consultant, Socially responsible marketing, Medicines and Healthcare products Regulatory Agency (MHRA), Ad concept testing,