A qualitative form of research where the psychological decisions behind customer decisions, responses and purchases are investigated.
See also:
Customer
Customer focus
Market research
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Motivation research
Related terms
Market development, Optimising, Payment by results (PBR), Central nervous system (CNS), Prescription only medicine (POM), Baseline, Microsite, Umbrella pricing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), New product development (NPD), Moderator guide, Situation analysis, Business portfolio, Collateral PR, F,