Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
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Repositioning
Related terms
Intrapreneur, R, Relative advantage, Ambulatory Care and Diagnostics Centre (ACAD), Trade barriers, Promotional plan, Sensitive data, Distance learning, Mores, Special interest groups, Health Care prepayment plan (HCPP) (US), Modular training, Food And Drug Administration (FDA), Post-testing, In-Company training,