Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
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Repositioning
Related terms
Trade barriers, Marketing strategy, Socially responsible marketing, Growth stage, In-Company training, Social marketing, Segmentation, Conflict of interest, Deep linking, Return on equity (ROE), “P” Medicine, Commissioning (health), National Readership Survey (NRS), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Internal relations officer (IRO),