“Florian & Friends is neither a traditional consultancy nor a conventional agency,” says Bernsdorf. “What organisations often lack is someone who can think creatively, provide the right strategic impulses, and take responsibility for execution. Someone who works on a personal level – from strategy through implementation.”
Through Florian & Friends, Bernsdorf will advise CEOs, CMOs and leadership teams on critical growth initiatives, product launches, brand development, agency leadership and transformation programmes.
Bernsdorf sees his role as providing a personal Executive Partner model for CEOs and CMOs by combining a clear growth focus, personal accountability for execution, intelligent use of AI and carefully selected senior specialists.
For nearly three decades, Florian Bernsdorf played a key role in shaping the success of Serviceplan Health, a healthcare communications agencies. Over the course of his career, Bernsdorf has worked with more than 100 national and international brands across pharmaceuticals, consumer health, medical technology and healthcare organizations.
“Serviceplan has been the defining chapter of my professional life. At the same time, I know that I want to continue building, leading and contributing my experience where it can make the greatest difference for healthcare companies,” said Bernsdorf.
Florian & Friends will officially launch on 1 August 2026 in Munich.