The use of marketing techniques to raise awareness of an issue, or change an individual’s behaviour to achieve a social good. This can include marketing to promote the use of seatbelts or to follow speed limits.
See also:
Marketing
Sponsorship
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Social marketing
Related terms
Drug usage/utilisation review (DUR), Telesales, Key account management, Informed consent document, Discounted cash flow (DCF), SMART objectives, Category management, Grey market, Global brand, Field experiments, Tagging, Strategic health authority (SHA), Internal marketing, Publication planning, Demand curve,