Non-comparative - PMLiVE

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Non-comparative

Evaluating an item on its own merits without comparing it to another item.

Related terms

Price taker, Prevention trials, Procurement officer/manager, Maturation, Advocacy, Shelf life, Eligibility criteria, Learning curve, Marketing audit, Convenience sampling, Unplanned cannibalisation, Push promotion, Export marketing, Quota, Norms,

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