Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
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Marketing
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Non-profit marketing
Related terms
Online learning, Modelling, Institute of Practitioners in Advertising (IPA), European Foundation for Quality Management (EFQM), Core message, Skimming, British National Formulary (BNF), International Clinical Trial Registry Platform (ICTRP), Genome, Channels, Promotional plan, Adherence, Customer focus, Background, Substantiation,