Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
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Marketing
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Non-profit marketing
Related terms
Display advertisement, Marketing strategy, Preferred provider organisation (PPO), e-Marketing, Emotional selling preposition (ESP), Pharmaceutical Researchers and Manufacturers of America (PhRMA), Segmentation strategies, Negative demand, Personal selling, Media evaluation, Latent demand, Cost per thousand (CPM), Readership, Data fusion, Portfolio,