The transmission of messages and emotions without using words, eg body language and appearance.
See also:
Marketing mix
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Nonverbal communications
Related terms
Treatment trials, Joint venture, Porter’s ‘Five Forces’, Data Protection Act, Maintenance strategy, Corporate fact sheet, Trend analysis, e-Marketing, Terms A-Z, Attention, interest, desire, action (AIDA), Depth interview, Dose-ranging trial, Marketing orientation, Leader article, Layout,