The transmission of messages and emotions without using words, eg body language and appearance.
See also:
Marketing mix
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Nonverbal communications
Related terms
Grey marketing (also called parallel importing), Direct mail, Health Status Instrument (Pharmacoeconomics), Intrapreneur, National Institute for Health and Clinical Excellence, Buying behaviour, Grey market, Global Health Index, Effectiveness, Prompted recall, Guerrilla marketing, Local advertising, Brand image, Core message, Customer service programme,