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A marketing survey for which multiple clients purchase a share of the survey’s questions, spreading the cost of the full piece of research. Each client usually only receives the portion of the questionnaire they have paid for.
See also:
Market research
Database marketing
Related terms
Lifestyle, Syndicated market research data, Moving annual total (MAT), Company-specific training, Central nervous system (CNS), PESTLE, One to one marketing (1:1 marketing), Cash cow, ACE PR Value, Beta Tests, Cardiothoracic, “P” Medicine, Category management, Capital, Recruitment status,
