Specific functions performed by a company or organisation using the company’s own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
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In-house
Related terms
Segmentation, Q, Prior approval, Marketing planning, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Equivalent advertising value (EAV), Response bias, Department of Health (DH), Line extension, Maturation, Marketing communications, Risk-benefit analysis, Brand revitalisation, Marketing strategy, Packaging,