Specific functions performed by a company or organisation using the company’s own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
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In-house
Related terms
Cost per click (CPC), Brand, Critical success factors, Recruiting, Relative market share, National Service Frameworks (NSF), Advertising agency’s commission, International Committee of Medical Journal Editors (ICMJE), British National Formulary (BNF), Trial endpoint, Formulary, Safety assessment of marketed medicines studies (SAMM), Continuing Medical Education (CME), Global Health Index, Segmentation strategies,