A type of qualitative research where a moderator asks questions to a single participant. This is opposed to group focus sessions, where a moderator asks questions to a group of people.
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A type of qualitative research where a moderator asks questions to a single participant. This is opposed to group focus sessions, where a moderator asks questions to a group of people.
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Situation analysis, Beta Tests, Channels, Phase IV trials, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Growth stage, Managed care, Mood board, e-Detailing, Drivers, Therapy area, Customised marketing mix, Post detail survey, Research and development (R&D), Copywriting,