Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
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Opinion leader
Related terms
Channels, Penetrated market, Delegate, Reciprocal links, Clip or Clipping, Demographic data, Opportunities to see (OTS), Editor, Market forecast, Grey marketing (also called parallel importing), Newspaper Licensing Agency (NLA), Depth interview, Price fixing, Telesales, Sensitivity analysis (pharmacoeconomics),