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OTH is the Opportunity to Hear – the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.
See also:
Opportunities to see (OTS)
Marketing
Public relations
Related terms
Point of sale (POS), e-Commerce, Price fixing, Pull promotion, Testimonials, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Launch, Tariffs, National Readership Survey (NRS), Advertising agency’s commission, Market penetration, Marketing mix, Core message, Mood board, Lifestyle research,
