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A situation in market research where a questionnaire participant tends to favour certain answers because of their position in a list, with those near the end and beginning more likely to be remembered
See also:
Data analysis
Date Collection
Data Entry
Data Fusion
Data Mining
Data Processing
Data Sheet
Database Marketing
Data Protection Act
Related terms
Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), “P” Medicine, Technical efficiency (pharmacoeconomics), K, Black space, M, Personal data, Relative market share, Lifestyle drug, Channel strategy, Industrial marketing, Hard sell, Payment by results (PBR), Generic name, Media planning,
