Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
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Pilot programme
Related terms
Informed consent, ABPI Code of Practice, Sponsorship, Continuing professional development (CPD), Focus groups, Economic value added (EVA), Attitude Awareness Usage Study (AAU), Feature article, Diversification, Leader article, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Data Protection Act, Market attractiveness, Trial stage, Adopter categories,