A procedure where access to a product or service, or reimbursement for a product or service, is determined before the product is supplied or the service is rendere.
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Guarantees and warranties, Payment by results (PBR), Media buyer, Marketing metrics, Brand image, McKinsey Seven S’s of Management (or 7-S Model), Unstructured question, Intrapreneur, Brand reinforcement, RSS, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Customer lifetime value (CLV), Brand revitalisation, Trade advertising, Convenience sampling,