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A promotional strategy involving communicating with the
customer directly in order to make them demand the product, and ‘pull’
it down through the distribution chain. Advertising and consumer
promotion are large parts of this strategy.
See also:
Push promotion
Related terms
World Health Organisation (WHO), Interventions – clinical, Market value added (MVA), Drug-drug interaction, Research and development (R&D), Opportunities to see (OTS), List price, Marketing orientation, C, Discussion guide, Order bias, Market share, Asset-led marketing, Standard treatment, Marketing myopia,
