A healthcare related programme to monitor, maintain and improve medical practices and administration.
See also:
Health-related Quality of QOL
Health Maintenance Organisation (HMO)
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Quality assurance programme
Related terms
Above the line, Ansoff Matrix, Monopoly, Brand strategy, Standard of care, Joint venture, Brand revitalisation, European Medicines Agency, Premium pricing, Customer loyalty, Genome, Grey marketing (also called parallel importing), Top-of-mind awareness (TOMA), Nonverbal communications, Corporate fact sheet,