The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
e-Prescribing, Prescribing information, Research and development (R&D), Alpha/beta testing, Payback period, Multi-brand strategy, Objectives, Association of the British Pharmaceutical Industry (ABPI), Marketing metrics, Joint venture, Organic growth/development, Infant, Cost per click (CPC), Category management, Added value,