The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
Related terms
D, Reprint, Entrepreneur, Segmentation, Association of the British Pharmaceutical Industry (ABPI), Early majority, Marketing information, Focused Advertising Sampling Technique (FAST) Marketing, Line extension, Background, Price maker, In-house, Inclusion/exclusion criteria, Repositioning, Internal marketing,