The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
D, Reprint, Entrepreneur, Segmentation, Association of the British Pharmaceutical Industry (ABPI), Early majority, Marketing information, Focused Advertising Sampling Technique (FAST) Marketing, Line extension, Background, Price maker, In-house, Inclusion/exclusion criteria, Repositioning, Internal marketing,