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The area of pharmaceuticals which involves identifying and testing chemical compounds to be used in treatments and then making sure those treatments are both effective and safe.
See also:
Clinical trial
Drug usage/utilisation review (DUR)
Drug-drug interaction
Related terms
Bias, Internal relations officer (IRO), Segmentation, Distribution, Viewing room, Socially responsible marketing, Conjoint analysis, Outlier, Readership, Prevention trials, Cost-effectiveness threshold (health economics), Pareto principle, Data Protection Act, Reciprocal links, Preferred provider organisation (PPO),
