The individual participant in a research activity to collect data. A respondent in market research may also be referred to as a unit, participant, experimental unit, unit of analysis, or subject.
See also:
Data Collection
Market Research
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Respondent
Related terms
Global marketing, Market positioning, Accredited programmes, Mean, Customer satisfaction, Endemic, Return on sales enablement (ROSE), Glass ceiling, Clinical, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Pharmaceutical Pricing Regulation Scheme (PPRS), Growth stage, Cash cow, Recall test, Collateral PR,