The individual participant in a research activity to collect data. A respondent in market research may also be referred to as a unit, participant, experimental unit, unit of analysis, or subject.
See also:
Data Collection
Market Research
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Respondent
Related terms
Health Maintenance Organisation (HMO), Top-of-mind awareness (TOMA), Variance, Adherence, Customer lifetime value (CLV), Fair balance, Copywriting, Publication planning, Push promotion, Publics, Attention, interest, desire, action (AIDA), Personal selling, Offensive marketing, Return on sales enablement (ROSE), National Readership Survey (NRS),