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The proportion of those people originally asked to participate in a survey who actually completed the survey. This is usually expressed as a percentage and is used to determine whether data drawn from the survey accurately reflects the views of the population interviewed
See also:
Respondent
Focus Groups
Response bias
Related terms
Field marketing, Efficient consumer response (ECR), Balanced Scorecard, Brief summary, Price maker, Respondent, Normative influence, Marketing concept, Health Status Index, Unstructured question, Monopsony, Routine response behaviour, Normal distribution, Return on investment (ROI)/Return on capital employed (ROCE), Ad rotation,
