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A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Marketing orientation, Empirical, Royal Pharmaceutical Society of Great Britain (RPSGB), T, Defined daily dose (DDD), Decision flow diagram, International Committee of Medical Journal Editors (ICMJE), Market forecast, Marketing acronyms, Transfer price, Interventions – clinical, Over the counter (OTC), Marketing myopia, Competitor analysis, Opportunity cost,
