A company’s strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
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Territory management
Related terms
Quantitative research, Skimming, World Health Organisation (WHO), Delegate, Diagnostic trials, Monopsony, Click through rate (CTR), Trial stage, Generic name, Cost per click (CPC), Search engine ranking, Brief summary, ABPI Code of Practice, British Medical Association (BMA), Ad rotation,