Territory management - PMLiVE

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Territory management

A company’s strategy in creating and maintaining customers in a specific area.

See also:
Territory
Marketing communications

Related terms

Prompted recall, Therapy area, Banner Ad., Circulation, Research proposal, Sampling, Decision making unit (DMU), Recession, Prevention trials, Corporate governance, Cost per acquisition/action (CPA), Respondent, Concordance programme, Marketing communications, Consumer,

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