A company’s strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
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Territory management
Related terms
Attention, interest, desire, action (AIDA), Perfect competition, Prescribing information, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Corporate strategy, Four Ms, Product attributes, Cost-effectiveness (in media/advertising), Omnibus survey, Marketing plan, Internal communications, Hierarchy of Needs, United States adopted name (USAN), Display advertisement, Cost-minimisation analysis (CMA),