The grouping of similar diseases or conditions under a generalised heading, eg diabetes, oncology, cardiovascular.
See also:
Health Status Measure
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Therapy area
Related terms
Market skimming pricing, Cartel, Cost consequences analysis (CCA), Distance learning, Leader pricing, Likert scale, Attitude Awareness Usage Study (AAU), One-on-one interview, Marketing research (MR), Experimental drug, Conversion rate, Leader article, Endorsement, Unique selling preposition (USP), Brand reinforcement,