The angle an article may take on a certain issue, ie it could be positive, negative or neutral.
See also:
Tone of the media
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Tonal bias
Related terms
Moving annual total (MAT), Mobile commerce (M-Commerce), Latent demand, International marketing, Oligopsony, Conversion rate, Models (or marketing models), Top-of-mind awareness (TOMA), Health technology assessment/appraisal (HTA), Decision making unit (DMU), Discussion guide, Long-range planning, Elective care, Adaptive scripting, Dog,