The angle an article may take on a certain issue, ie it could be positive, negative or neutral.
See also:
Tone of the media
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Tonal bias
Related terms
Marketing audit, Value preposition, Electronic point of sale (EPOS) system, Editorial calendar, Cost-effectiveness analysis (health economics), Recruitment status, Phase IV trials, Adverse reaction, Key opinion leader (KOL), Boilerplate, Department of Health (DH), Trademark, C, Desired outcomes, Click tracking,