The angle an article may take on a certain issue, ie it could be positive, negative or neutral.
See also:
Tone of the media
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Tonal bias
Related terms
Offensive marketing, Unique selling preposition (USP), Market follower, Compliance, Macro environment, Territory management, Marketing objectives, European Medicines Agency, Local advertising, Marketing concept, Margin (profit), Direct mail, Investigational new drug (IND), Cost-effectiveness league table (healthcare economics), Recruitment status,