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An analysis tool that attempts to perceive the mood of the press, this may include print, TV or online coverage of a particular field, product market or service history. To gauge the tone of the media, may be a concern when formulating a marketing strategy.
See also:
Marketing strategy
Related terms
Distance learning, Blind (clinical trial terms), Cost-effectiveness (in media/advertising), Concordance programme, Pharmaceutical Pricing Regulation Scheme (PPRS), Placebo effect, Grey market, Proprietary name, Unstructured question, Merchandising, Technical efficiency (pharmacoeconomics), Foundation Trust (FT), Quota, Omnibus survey, Portfolio,
