A document containing the price for an advertising placement in any media outlet.
See also:
Advertising
Media buyer
Media planning
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Rate card
Related terms
Trademark, Deep linking, Data analysis, Ad rotation, Coverage, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Group dynamics, Mean, O, Merger and Acquisition (M&A), Non-comparative, Health Care Financing Administration (HCFA) (US), Channels, Side-effects, Blanket coverage,