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Advertising that is aimed at one of the channels along the line of distribution rather than the final consumer. Trade advertising targets such channels as wholesalers, retailers, etc
See also:
Supply Chain
Supplier Relationship Management (SRM)
Customer
Advertising
Related terms
Market penetration pricing, Lifestyle research, Standard treatment, Corporate social responsibility (CSR), Defined daily dose (DDD), e-Prescribing, Gatekeeper, Modular training, i-Coach, Latent demand, Editorial, Export marketing, Open ended question, Target audience, European Medicines Agency,
