Unprompted recall is a devise used in advertising research to test an individual’s ability to recall information about a company’s advertisement, product, service or brand without being prompted.

The results of an Unprompted Recall are beneficial to industry when selecting from a selection of brand equity measures, many of which can be acquired easily and at minimal cost.

See also:
Advertising
Ad recall
Advertising Research
Day after Recall
Recognition Tests
Reinforcement Advertising
Brand value