The use of video technology to conduct real time focus groups with participants in different locations. Commonly used as a technique in Focus Grouping, market researchers interact with a selected group and are monitored and videoed by non-visible monitors. This enables monitors to hear with permission, what their subjects have to say privately and observe their basic mannerisms.
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Video focus groups
Related terms
Push promotion, Trademark, Ad concept testing, Guerrilla marketing, Responsiveness, Mean, European Association of Communications Agencies (EACA), Continuing Medical Education (CME), Price maker, Market penetration pricing, Nonverbal communications, Affiliate marketing, Health Status Measure, Convenience sampling, Unplanned cannibalisation,