LEO Pharma, in partnership with Allergy UK, has launched ‘Don’t Ignore’, a new out of home (OOH) awareness campaign designed to put the spotlight on chronic hand eczema (CHE).
Rolling out in everyday, high-traffic locations across bus stops, billboards and petrol pumps in Leeds and areas of South London and reaching people as they go about their daily routines, the campaign aims to prompt those living with persistent or recurring hand eczema to recognise the signs and seek GP advice sooner.
CHE is a fluctuating inflammatory skin disease, characterised by persistent itch, pain, redness and irritation on the hands and wrists. It is one of the most common skin disorders of the hands with a global prevalence rate of approximately 4.7%
CHE is defined as hand eczema (HE) that lasts for more than three months or relapses twice or more within a year and, for many, HE can develop into a chronic condition.
CHE has been shown to impact patient quality of life, with approximately 70% of those with severe CHE admitting to problems in performing everyday activities and suffering disruption in their daily life due to the condition.
Simone Miles, CEO of Allergy UK, said: “Chronic hand eczema is more than just a skin condition, it impacts people’s daily lives, confidence and ability to work. Through the ‘Don’t Ignore’ Out of Home campaign, we want to empower people to recognise the signs early and seek support.”
Matt Ferriday, General Manager, LEO Pharma UK and Ireland, added: “Through the ‘Don’t Ignore’ Out of Home campaign, our shared aim is to encourage earlier recognition of chronic hand eczema and prompt timely conversations with healthcare professionals, so symptoms are taken seriously and acted on sooner.”
Visit https://www.allergyuk.org/about-allergy/types-of-allergies/eczema/chronic-hand-eczema/