Patient-centred healthcare communications: why co-creation drives better creative ideas
When people recognise their own experiences in communications, trust grows
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Section: Marketing
Forging a connection through creativity
A spark of creativity can cut through complexity, adding real value and helping to forge true connections with patients
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Inizio launches Connected Insights
Through Inizio Engage, Connected Insights aims to help pharma and biotech companies transform Medical Information
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Former Serviceplan Health Managing Partner launches new consultancy
Florian Bernsdorf launches new venture to advise CEOs and CMOs
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Havas Lynx expands Claire Knapp’s remit to oversee Havas Lynx New York
In addition, Bruno Rebelo is appointed to the NY office as Chief Creative Officer
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