Mobile health roundup
Includes GSK’s asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps
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Section: Marketing
AZ taps electronic patient records for real-world evidence collaboration
Hopes to highlight unmet needs in chronic diseases through European deal with IMS Health
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Are pharma apps medical devices?
As the first MHRA-registered mobile health app hits Apple’s App Store, pharmaceutical companies should be asking questions of their own smartphone apps
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FDA boosts its social media use with the launch of a new blog
FDA Voice intended to help the US regulator communicate with a wide range of stakeholders
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Quintiles consolidates patient communities into new Digital Patient unit
Combines MediGuard.org and ClinicalResearch.com and appeals to ex-Google Health users
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