Boehringer Ingelheim to launch new pharma blog
The Future Just Happened builds on its Facebook ‘content curation’ deal with PSFK
Read MoreSection: Marketing
Non-branded digital resources are “strong drivers of action”
Jan 30, 2012 | Blogs, Digital intelligence
Over 40 per cent of online US adults discuss medication with a healthcare professional after using a pharma-sponsored digital resource
Read MoreABPI: Nothing to stop pharma using social media
Jan 27, 2012 | Blogs, Digital intelligence
Provided it’s done in a responsible way, says UK pharmaceutical industry body
Read MoreAllergan Botox tweet breaches UK pharma’s Code of Practice
Jan 25, 2012 | Blogs, Digital intelligence
Company ruled to have breached Code over employee’s use of a personal Twitter account
Read MoreBoehringer to begin beta-testing Facebook game in March
Jan 25, 2012 | Blogs, Digital intelligence
Syrum’s full launch delayed for improvements, including the addition of educational content
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