AZ scientists rate the value they get from social media
Company survey highlights information sharing, collaboration, knowledge building and networking
Read MoreSection: Marketing
Social network sites ‘have potential’ in clinical trial recruitment
Australian study targeted young women through Facebook adverts
Read MoreSiemens takes major step into companion diagnostics with pharma tie-ups
Will partner with Pfizer – GSK joint venture ViiV Healthcare and Tocagen
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Measuring engagement in healthcare communications
Using the METRIC Model to measure engagement and track the outcomes of influencer communiciations
Read MoreUS think tank suggests ‘social guiding principles’ for pharma
Digital Health Coalition hopes to spark industry debate on how best to approach social media and user-generated content
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