Mobile health roundup
Includes mobile health app download figures, Epocrates use, pharma mobile sites and a new iPhone app from Janssen
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Section: Marketing
Microsoft and GE Healthcare join forces for new health technology platform
Joint venture will also look to integrate with Microsoft HealthVault, just as Google Health is discontinued
Read MoreWhen Europeans want online pharma info, social media is not the right channel
Majority of people don’t want drug information from industry, but when they do it shouldn’t come via Facebook or Twitter
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Roche and Pfizer launch pharma’s first official Google+ pages
Pharma companies tentatively investigate Google’s new social network, but are already outnumbered by fake pages
Read MoreJimenez: Unprecedented opportunity for technology to improve healthcare
People now just a call, text, or tweet away from information that can empower and educate, says Novartis CEO
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