Avalere Health has announced the appointment of Corrina Safeio as its new president, global marketing and executive vice president, corporate communications. In this role, Safeio will oversee the global marketing team to build meaningful connections and create customised strategic solutions for the organisation’s clients.
Safeio has more than 25 years of experience working in agencies and in client-side roles. Before joining Avalere Health, she served as president of the European division of Inizio Evoke and held leadership positions at Mind+Matter and Pegasus.
“We’re delighted to welcome Corrina to our team,” said Mario Muredda, president, marketing at Avalere Health. “She is an influential leader with a proven track record of delivering impactful marketing and PR solutions through evidence-based insights and award-winning creative.”
Safeio will report to Muredda and work closely with other members of the executive leadership team to amplify the organisation’s marketing capabilities. In addition, she will develop a new corporate communications framework designed to foster collaboration and connect capabilities.
“I’m inspired by the authenticity and ambition of the Avalere Health team,” said Safeio. “It’s an exciting time and I truly believe we have a unique opportunity to create new approaches and empower our teams to innovate without boundaries.”
Amar Urhekar, chief operating officer at Avalere Health, said: “Corrina will be instrumental in shaping our strategies and driving seamless connections across our global capabilities and commercialisation solutions. She brings a wealth of experience in PR, marketing and corporate communications to our team.”