Seattle, US-based public relations firm WE Communications has appointed Catherine Allen as senior vice president and general manager of its Boston office.
In this new role, Allen will take on responsibility for WE’s marketing and business development in Boston and New England, with a particular focus on healthcare clients.
Allen brings nearly 20 years of healthcare, consumer and technology communications experience, and joins the agency from SHIFT Communications.
She first joined SHIFT in 2003 as an account manager, and has since held a number of increasingly senior roles before taking up her most recent post as executive vice president in 2013.
Prior to this, Allen worked her way up from account coordinator to senior account executive at Sterling Hager, and served as a technical recruiter at Aerotek, Inc.
Kass Sells, president of WE’s North America operations, said: “Breakthroughs, regulations and technology continually disrupt the healthcare market.
“Our expertise is helping clients communicate through these disruptions to positively impact their customers’ lives.
“Cathy is an established transformation artist in her own right and will be an instant asset to our current and future clients as well as to our team in Boston.”