Inizio Evoke has announced the appointment of Kelly Cusumano as its first executive vice president, growth and client innovation.
Cusumano brings more than 25 years of experience to the newly created role, which she takes on after spending a decade at Edelman, most recently as executive vice president, managing director.
Prior to joining Edelman as senior vice president, south region head practice lead, Cusumano served as senior vice president at HealthSTAR Public Relations.
She also previously held roles at MSL, KBS and more recently launched independent consultancy Kinetic CoLab.
In her new position, Cusumano will lead Inizio Evoke’s growth initiatives, and guide the application of data, artificial intelligence and analytics across the communications lifecycle.
Commenting on her latest venture, Cusumano said: “I’m excited to tap into the incredible data, intelligence and creative capability across the Inizio Evoke platform to help clients drive bold, meaningful change.”
Inizio Evoke’s chief executive officer and founder, Reid Connolly, added: “Kelly is exactly the kind of leader we want at Inizio Evoke. She brings a rare combination of innovative thinking, business acumen and human-first leadership.”