Claire Gillis, VML Health CEO; Jason Graff, Global CCO of VML Health; and Jason Gloye, Chief Client Officer and NA Lead
VML Health has appointed Jason Graff as Global Chief Creative Officer (CCO). Based in New York, Graff will oversee VML Health’s global creative vision across North America, Europe and Asia-Pacific.
Graff will lead VML Health’s specialist health creative network spanning life sciences, pharma, HCP, DTC and consumer health. He will partner with client and strategy teams, business transformation, production, innovation, technology and creative leaders across VML Health, VML and WPP.
Graff joins VML Health from AREA 23, New York, where he served as EVP, Executive Creative Director for nearly a decade. Prior to that, he held Executive Creative Director roles at Publicis and the Kaplan Thaler Group.
Graff said: “The opportunity to help shape the future of health creativity by bringing together science, deeply human storytelling, technology and innovation with emotional and physical utility is enormously exciting.”
Claire Gillis, CEO at VML Health, said: “Jason’s experience across high‑science brands, his instinct for powerful stories and his track record in both health and FMCG make him the ideal leader for our Human First creative mantra.”
Graff takes over from Mel Routhier, who has led VML Health’s creative team for the past two years as she transitions into her role as VML Co-CCO, North America. Graff will also join the VML Creative Council lead by VML Global CCO, Debbi Vandeven.