ZPB Associates as appointed Rachel Allan as Managing Director. Allan joined the agency as a Senior Account Manager in 2016, before being appointed to Delivery Director, a role which she has held since 2020.
Over 20 years in healthcare marketing and comms, Allen has held roles at the Department of Health and Social Care (DHSC), NHS England and the Care Quality Commission (CQC).
At ZPB, Allan has led teams to deliver award-winning, landmark public health campaigns, through to writing growth strategies and integrated marketing campaigns for private providers, tech companies and multinational healthcare organisations.
ZPB has recently made several other new appointments, including Milena Marinkovic who joins as Senior Research Analyst from the MHRA’s Yellow Card Biobank team, to lead on data and market analysis. Hannah Williams is also moving into a newly created Insights and Strategy role.
Rachel Allan, Managing Director of ZPB Associates, said: “Our industry is being challenged to fundamentally reset the value brought to clients, as the traditional agency model becomes less fit for purpose. In an AI-augmented world…clients are reaching for senior judgment, deep market knowledge and methodologies that are authentically ours.”
Zoe Bedford, CEO of ZPB Associates, commented: “There are few people in our industry who have a sharper read on its dynamics and mechanics than Rachel. In a communications industry increasingly shaped by AI, we are seeing clients actively seek out senior-led, deep market expertise, which makes Rachel’s appointment and these new roles all the more timely.”