Round-table discussions at UEG Week 2013 (photo: Jan Pauls)
Healthcare communications specialist Spink is to manage pan-European PR for professional non-profit organisation United European Gastroenterology (UEG).
Spink will be driving a series of ‘call to action’ campaigns in line with UEG’s mission to improve the quality of gastroenterological care and promote greater knowledge of digestive diseases throughout the EU. The first of these will debut in either Q1 or Q2 of 2014, Spink told PMLiVE.
The Spink team will also run an on-site and interactive online press office during UEG Week – an annual global congress that each year attracts 14,000 participants from around the world.
Spink associate director Martha Robinson will lead the account. She said that the agency is delighted to be working with UEG to raise the profile of gastroenterology research, specialist training and patient care best practice across Europe.
“We will be liaising closely with member societies and patient groups to generate campaigns that complement UEG’s on-going work with EU policy makers and healthcare providers,” she told PMLiVE.
Based in Vienna, UEG combines all of the major European digestive disease societies – its members represent over 22,000 specialists, working across medicine, surgery, paediatrics, GI oncology and endoscopy.
Spink is also working on an NHS patient engagement campaign, in addition to projects for a number of the UK’s leading health charities. The agency specialises in promoting OTC products and has worked with Reckitt Benckiser, Sanofi Aventis and Pfizer, among others.