Accolade Media Interview Training
Accolade specialise in media interview training and has been coaching spokespeople for nearly twenty years. We show organisations how to exploit the potential of new and existing media channels so they can manage their external reputation effectively.
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Latest Content from PMHub
UK’s department of Health deploys information campaign to ensure continued vigilance over Ebola
Press Releases | April 16, 2015 | M3 (EU)
The threat of Ebola being transmitted within the UK may be low but frontline health workers must remain vigilant nevertheless. This is the message being communicated by the Department of...
Turkey: Identifying the Growth Drivers
White Papers and Resources | April 7, 2015 | Inizio
Published in eye for pharma 3 April by Marc Yates
Article: The Patient Abroad
White Papers and Resources | April 2, 2015 | Inizio
Published in Medical Marketing & Media March 2015
A guide to measuring and tracking brand KPIs
White Papers and Resources | April 2, 2015 | Inizio
Dr Allison Fleetwood, Director of Therapy Watch, alongside Associate Director Jennifer Redfearn, recently delivered a workshop on measuring and tracking brand KPIs as part of the BHBIA training programme (www.bhbia.org.uk).
Electronic medical records and doctor/patient communication
White Papers and Resources | April 2, 2015 | Inizio
View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.
Statistics and bikinis – 2 men united
White Papers and Resources | April 2, 2015 | Inizio
I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time we analyse a dataset...
Eliminating Stigma: A consideration of the role the pharmaceutical industry can play
White Papers and Resources | April 2, 2015 | Inizio
My recent article in Medical Marketing & Media explored the importance of vaccine perceptions in a self-pay market and touched upon the issue of stigma, with the recognition that some diseases or...
Fighting talk
White Papers and Resources | April 2, 2015 | Inizio
One thing that grasps my interest is how society has adopted military style language when talking about cancer
Is MINT the next BRIC?
White Papers and Resources | April 2, 2015 | Inizio
In 2001, British economist Jim O’Neill coined the now ubiquitous acronym ‘BRIC’, to stand for the four emerging economies of Brazil, Russia, India and China, which he suggested were all...
The healthcare market research themes for 2014
White Papers and Resources | April 2, 2015 | Inizio
As we shake off our winter coats and prepare for what will hopefully be a long, hot summer, the 2014 themes for healthcare and market research are emerging.