BaseCase
BaseCase spreadsheet driven web-apps are powerful communication tools which visualize your health economic evidence in an interactive, easy-to-use format.
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Latest Content from PMHub
Genesis Research Group survey discovers how payers are responding to Maximum Fair Prices (MFPs) under the Inflation Reduction Act
Press Releases | December 6, 2024 | Genesis Research Group
To better understand how MFPs might impact payer utilization management strategies, rebate negotiations, and business approaches, Genesis Research Group employed their RPR stakeholder engagement platform and vetted stakeholder network to...
Genesis Research Group ISPOR Europe presentation ‘Planning with Insights: Even the Best Economic Models Need Validation’ features in scientific publication
Press Releases | December 5, 2024 | Genesis Research Group
We are pleased to share that The Evidence Base have carried out a 'deep dive' into a Genesis Research Group presentation on economic modeling in healthcare and harnessing stakeholder insights...
Fortune Media and Great Place To Work Name CMI Media Group and Compas to 2024 Best Workplaces
Press Releases | December 4, 2024 | CMI Media Group
Great Place To Work® and Fortune have ranked CMI Media Group and Compas as number 10 on the 2024 Fortune Best Workplaces in Advertising & Marketing™ List.
CMI Media Group Announces Support of Inaugural Blackweek Conference
Press Releases | December 4, 2024 | CMI Media Group
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce that they have signed on as sponsors in support of Blackweek, a new economic...
Navigating Pharma Brand Safety During U.S. and Global Elections
White Papers and Resources | December 4, 2024 | CMI Media Group
The POV offers an overview of CMI Media Groups recommended approaches to ensure brand safety and its application across media including engagement strategy, communications planning, programmatic, search, social and video....
New Marketplace Assessment Report from CMI Media Group and Compas Offers Definitive Analysis of Today’s Pertinent Healthcare Marketing Trends and Opportunities
White Papers and Resources | December 4, 2024 | CMI Media Group
Strategic media healthcare agencies CMI Media Group, a WPP company (NYSE: WPP), and Compas have launched a global marketplace assessment report that guides marketers with a detailed view of a...
America is Getting Sicker, Younger: New Research from CMI Media Group Spotlights How Healthcare Brands Can Support Needs of Patients and Caregivers
White Papers and Resources | December 4, 2024 | CMI Media Group
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has launched a report that highlights salient points from its extensive consumer-focused Media Vitals(TM) research.
MedAll – The Future of HCP Engagement Report 2024
White Papers and Resources | December 4, 2024 | CMI Media Group
AI is today’s hottest topic – so we partnered with MedAll and asked 1,000 doctors and other healthcare professionals across the globe for their view on this game-changing technology. The...
KERV – CMI Media Group Taps KERV Interactive Technology to Launch ‘Video Attention’ Metrics for Pharmaceutical Advertising
Press Releases | December 4, 2024 | CMI Media Group
KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video...
Plane, Trains…and Drones? How to Catch Your Target Audience on the Go
White Papers and Resources | December 4, 2024 | CMI Media Group
Global airfare is consistently increasing year-over-year (2020 being quite the exception), with this year trending to set a new record of 40.1 million flights in 2024.