ANTHEM launches Healthy Influence – a new science-led approach to solve healthcare’s attention problem
October 1, 2026 | Behavioural science, Healthcare PR, healthcare communications
Global healthcare communications consultancy ANTHEM, a Resonant Group company, today announces the launch of Healthy Influence™, its proprietary methodology that applies the science of influence to healthcare communications.
ANTHEM launches Healthy Influence
A new science-led approach to solve healthcare’s attention problem
1 October 2026, London. Global healthcare communications consultancy ANTHEM, a Resonant Group company, today announces the launch of Healthy Influence™, its proprietary methodology that applies the science of influence to healthcare communications. It’s a new approach drawing on research into social and behavioural science that focuses on attention, emotion and trust. Healthy Influence is designed to inform communications that grab attention, connect with people and responsibly influence actions that create healthier lives, stronger organisations and better health systems.
Healthy Influence was developed in response to the attention crisis in healthcare communications, where it’s never been harder to get credible messages noticed. Every day, people are overwhelmed by information, headlines, opinions and endless scrolling. Whether they’re patients, physicians, scientists or policymakers, there’s more competition for their attention than ever before. At the same time, algorithms keep people in their echo chambers, misinformation competes against the truth and established experts and organisations struggle to earn attention and trust.
In health, this has consequences. When the right information fails to connect, people can lose trust, ignore symptoms, delay treatment and miss out on better care. In the most extreme cases, lives can be lost.
“Healthy Influence is our way of getting health communications heard in today’s world of content overload, where traditional thought leaders and organisations aren’t always seen as the go-to sources of information,” said Yelly Forrester, ANTHEM’s Behavioural Science Lead. “That means taking a smarter look at how we tell our stories and earn people’s attention.”
ANTHEM applies Healthy Influence across healthcare communications and strategic consultancy disciplines, including corporate, policy and product communications; influencer engagement; patient advocacy and engagement; medical communications; and public affairs.
“Influence is one of the most powerful forces for good in health. While it can genuinely save lives, it’s never been harder to get the right messages seen and heard,” said David Youds, CEO of Resonant Group. “We must do better. The antidote to the attention and misinformation crisis is making credible health information impossible to ignore. That’s what we’re passionate about. Getting life-changing messages to the people who need them.”
ENDS
For further information, contact:
Yelly Forrester
Director and Behavioural Science Lead, ANTHEM
danielleforrester@anthem-pr.com
RESONANT GROUP
Resonant Group is a global specialist health communication group that brings together ANTHEM’s healthcare communications capabilities, BEDROCK’s medical communications expertise and ORIGINS’ patient insight and strategy experience. It combines expertise across core communications disciplines, giving clients the depth of thinking they expect from a specialist consultancy, with a unique breadth of connected complementary services. www.resonantgrp.com
ANTHEM Healthcare Communications
ANTHEM, a Resonant Group company, is a multi-award-winning global health communications consultancy. Its proprietary Healthy Influence™ methodology draws on behavioural and social science to create communications that grab attention, build trust and inspire action. ANTHEM combines strategic insight, creativity and sector expertise across corporate, policy and product communications; influencer engagement; patient advocacy and engagement and public affairs. Its work helps improve health outcomes, enhances reputations, shapes policy decisions, advances access to treatment and drives employee engagement. www.anthem-pr.com
BEDROCK Medical Communications
Bedrock takes a forward-thinking, audience-centred, creative approach to medical communications. Using an inspirational blend of understanding, science and creativity, we deliver compelling solutions that achieve more for our clients, HCPs and patients. We partner with pharmaceutical and biotech companies worldwide to support education and engagement from Phase 2 to loss of exclusivity and beyond. www.bedrock-health.com
ORIGINS Patient Focus
Origins is an award-winning, pioneering health insights agency that delivers actionable, patient-focused intelligence to redefine success throughout the clinical development and commercial lifecycle. We use novel, immersive research methodologies that reveal the authentic patient experience. www.origins-patients.com
This content was provided by Resonant Group
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