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    • KERV – CMI Media Group Taps KERV Interactive Technology to Launch ‘Video Attention’ Metrics for Pharmaceutical Advertising

    December 4, 2024 |  

    KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.

    - PMLiVE

    KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.

    Read the full press release here.

    This content was provided by CMI Media Group

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